Graunke sees interactive marketing revolution ruling the '90s as direct response advertising shaped the '80s

Article Abstract:

Terence Graunke is convinced that the current popularity of interactive marketing is similar to the growth of direct response advertising in the 1980s. As chief marketing officer of his own interactive marketing company, Colorado-based Eagle River Interactive Inc., Graunke is set on exploiting the budding growth of the interactive market. His firm, which specializes on interactive kiosks, World Wide Web design and CD-ROM production, has posted revenue growth of over $5 million since it begun. Graunke is described as a good market leader who knows how to combine know-how and talent.

Data Processing Services, Data processing and preparation, Advertising & Marketing DP Services, Management, Usage, Marketing, Information technology services, Marketing industry, Interactive media, Graunke, Terence, Eagle River Interactive Inc.

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Japan's Sharp focuses on surging new media; digital business communications is 1st target

Article Abstract:

Japanese firm Sharp Electronics Corp. has built an $8-million, 54,000-sq.ft. digital research laboratory at Camas, WA. The facility will be used as a center for the development of new applications and products in line with digital business communications. The company is hiring 40 expert researchers as an initial move but is planning to add another 70 individuals to the facility's staff within three to five years' time.

Other Electrical Equipment and Component Manufacturing, Electronics, Electronic Components and Accessories, Buildings and facilities, Electronics industry, Sharp Electronics Corp.

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Digital evolution heads printing industry's way

Article Abstract:

IBM, Agfa and Scitex are accelerating their marketing efforts on digital color presses, the latest revolutionary printing device. Digital technology is changing the printing industry and may replace traditional presses. It is forecasted to get a 20% share of the local commercial printing market. The customers being targeted by manufacturers include commercial printers, copy shops and publishers.

PRINTING AND PUBLISHING, Printing, Innovations, Equipment and supplies, Printing industry, Color-printing, Color printing

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