Trust and co-operation in business relationship development: exploring the influence of national values
Article Abstract:
A model of trust formation and its effect on the development of business relationships between people in different countries has identified key factors behind the aspirations that people from different countries tend to look for in their business relationships. This research supports the hypothesis that models of organization are themselves value laden. The development of trust could differ according to the country being assessed, so trust models may have to explicitly consider the effect of values in different countries.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1999
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Political marketing: lessons from the mainstream
Article Abstract:
Mixed views continue to be expressed about political marketing. In particular, there is conflict about whether political marketing should be seen as a new and completely different marketing discipline. Some observers regard political marketing as being relatively new, while others see it as the oldest form of marketing in existence. It can be argued that, because of rapid developments, some of the perceived differences between political and mainstream marketing are not as relevant as they were considered in the past.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1999
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