Hardware advances multiply: smaller, lighter, more capable and less costly computers enter new marketing territories

Article Abstract:

The advent of small, lightweight but powerful computers are improving productivity and communications in the marketing industry. Fieldwork staff consider the checkbook-size Hewlett-Packard HP 95LX Palmtop PC and the GridPad pen-based computer made by GRiD Systems Corp indispensable when doing surveys. Pen-based computers use a pen instead of a keyboard to enter data and graphics. For more effective communication, marketers use multimedia computers, which combine animation, video, stereo sound and data. Tandy Corp's interactive computer booths in its Radio Shack stores use multimedia technology to guide customers in product selection.

Innovations, Computer industry, Microcomputers

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Technology for its own sake doesn't sell

Article Abstract:

The use of electronic equipment for exhibition purposes can only be effective if said equipment are integrated into the overall design of the exhibition booths. In utilizing technologies such as virtual reality, multimedia, animatronics and infomercials, exhibitors should consider various factors. These include the objective, target audience, exhibit strategy and corporate image.

Trade Shows & Conventions, Equipment and supplies, Exhibitions, Trade shows, Virtual reality, Trade show displays, Kiosks

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Customer focus reaps strategic advantage: can it redefine selling?

Article Abstract:

Automated sales call systems that use multimedia technology can be invaluable tools in increasing company sales. Such systems can help provide technical support to sales personnel and can also be used in sales presentations. Moreover, they can be used to show the impact of new products on products and systems already bought by prospective customers.

Technology application, Sales

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