Ad blitz sets blistering pace for Digital desktop
Article Abstract:
Digital Equipment Corp unleashed a barrage of print advertisements as it entered the desktop market by launching a direct sales and service structure division. The advertisement reflects the intention of the company to be a leading provider of not only computer equipments, such as desktops, peripherals and workstations, but also computer services and advice. The advertisements helped boost sales during the first half of 1992.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Planting some second thoughts: Hewlett-Packard asks computer-systems buyers to look beyond the obvious
Article Abstract:
Hewlett-Packard Co recently came out with a new advertisement featuring the overused image of Gustave Rodin's 'The Thinker'. The advertisement asks buyers to consider and weigh choices carefully before selecting a computer system. Hewlett's print advertisement was made by Saatchi Pacific/San Francisco. Although the advertisement is phrased nicely, its 'think again' headline has already become too familiar.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Comment about this article or add new information about this topic:
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