CMP consolidating its Web efforts

Article Abstract:

Technology media company CMP Media is planning on establishing a huge corporate Web site which will provide advertisers a single way for playing CMP on the Internet. CMPnet is expected to overtake Ziff-Davis Publishing Co.'s ZDNet as the main Web site among computer publishing giants. However, International Data Group has been establishing a corporate site called Retriever for eight months and will launch before CMP.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Planning, Services, Online services, Internet services, Web sites (World Wide Web), Web sites, CMP Media L.L.C.

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Ammirati may be biggest winner in Compaq's deal to buy DDB-client Digital

Article Abstract:

Digital Equipment Corp.'s advertising budget of $140 million is expected to join Compaq Computer's advertising budget of $200 million at Ammirati Puris Lintas when the merger is complete. Digital's advertising agency was DDB Needham Worldwide. Advertising expenditures will be decided when the merger is completed by mid-1998. Other agencies that Compaq uses may lose their contracts.

Management, Advertising agencies

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