The Internet's pressure on marketing: there's no going back

Article Abstract:

Marketing on the Internet is a relatively new service considering that it has only been five years since the advent of this marketing tool. Yet electronic commerce has made tremendous strides. The Web sites of electronic marketers may look simple enough but the support base of these sites is tremendous and they are backed by a marketing plan. Among the advantages marketers gain with the use of the Internet as a marketing tool are cost savings and a faster marketing pace.

Editorial, Electronic commerce, E-commerce

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What lies ahead in the brave new world of technology?

Article Abstract:

Increased online and Internet use will dominate future trends in technology marketing. First, trade publishers will adopt the Internet as an important part of their business. Growing Internet competition will push trade shows, customer services and news sources to go online. As home and office online needs face segregation, the barriers between news and advertising will be blurred. Finally, information management will rise in importance.

Forecasts and trends

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Speed of technology gains opening marketing doors

Article Abstract:

Internet marketing is the most important change in computer-related products marketing. This new trend emerged because of the need for plentiful data, the variety of target markets and the status of Internet users as potential customers. Furthermore, the Internet can penetrate narrow target audiences, such as Web sites popular to teenage game users. Finally, the Internet offers quantitative and more responsive marketing efforts.

Advertising

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