High tech tools present solutions: new products cut costs and preparation time
Article Abstract:
Marketing professionals may use a variety of computer-based equipment to produce better video presentations to their clients. The most popular equipment among marketers are color laser printers, LCD screens and portable computers. These may be used in combination with the basic presentation tool, the overhead projector. Color laser printers are increasingly used to produce color overhead transparencies. The LCD screen is linked to a portable computer and placed on top of an overhead projector to enlarge the computer screen. A variety of graphics software are also available for quick, in-house production of interesting presentation graphics.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Intel starts to rebuild
Article Abstract:
Intel Corp. has launched an aggressive campaign to repair the damage the company's image has suffered due to publicity on the alleged defects of the Pentium chip and subsequent allegations of indifference to the problem. Intel technicians have been individually contacting corporate and retail Pentium users to address whatever issues and concerns they have. The company has also established a worldwide network of replacement centers and has unveiled a new communications plan to inform users of any imperfections discovered in Intel's products.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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