Tanqueray No. Ten debuts spring window display
Article Abstract:
Schieffelin and Somerset is promoting its latest product, the Tanqueray No Ten gin, through an eye-catching window display created by New York-based LOT/EK Architecture. The window display of lighting and frosted acrylic highlights the fruity essence of the Tanqueray gin that sets it apart from other gin brands. The display has attracted consumers to liquor stores due its artistic and upscale nature. Every display is matched to the exact measurements of each store window.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Callaway Golf debuts shop-in-shop program
Article Abstract:
Callaway Golf has unveiled a unique store-in-store marketing program to highlight its products and the Callaway Golf lifestyle. The company unveiled the program at the PGA Show trade exhibit, where five store-in- store vignettes were on display. The company spokesman said the Callaway Golf concept is an innovative approach to golf retailing, with the merchandise presentation and architectural design touting the technological superiority of Callaway's products.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: