How Automation Turned a Telemarketing Service Bureau into a $10 Million Organization

Article Abstract:

The NICE Corporation has developed a telecommunications and hardware system that makes employees more productive than at other service bureaus. One key is the digital PBX system that displays the trunk line of incoming calls. As the development of NICE Corporation indicates, hardware applications have meant real growth for the company. The company can handle up to 6000 calls per hour. The company uses automatic billing, phone number retention and automatic call distribution. Data bases of standard information, such as zip codes, are also available to each operator. Speed alone has meant tremendous growth for NICE.

Public opinion, Distribution channels, Databases, Telephone management software, Telephone systems, Database, Telephone System, Applications, PBX, Service Bureaus, WATS, Direct Market Channel, NICE

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Telemarketing - The Difference Between Cold Leads and Hot Prospects

Article Abstract:

Both management and sales representatives often develop habit patterns that discourage the development of qualified leads for obtaining new business. Giving a list of names to a sales representative for cold calling can be anti-productive. If potential customers are qualified by phone, their interest and need determined, leads given to salespeople will be more productive and enthusiastically pursued. Suggestions on how to qualify potential customers are included.

Marketing, Industrial productivity, Sales, Productivity, Employee Relations, Market Penetration

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