Shopping rediscovered
Article Abstract:
An overview on the importance of understanding the customers purchase behavior in order to improve the marketing effectiveness is presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Coping with media fragmentation
Article Abstract:
The process of planning a market research in modern media industry is discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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