Powerful alternative
Article Abstract:
The process and benefits of using maximum difference scaling method for analyzing market research qualitative data are discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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Structural equation modeling statistics for softies
Article Abstract:
The benefits of using structural equation modeling in market research are discussed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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