How e-commerce is transforming and internationalizing service industries
Article Abstract:
An in depth look at the effects e-commerce has and will have on the services industry, including the elements driving this industry towards globalization and competitive transformation as well as fundamental changes in the economics of the service industry.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
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Does Hispanic-targeted advertising work for services?
Article Abstract:
The effectiveness of target advertising, from the study of Hispanic groups, is examined.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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