How thematic graphic branding achieves show success
Article Abstract:
Graphic design plays a critical role in the success of a product showcase. The key is to hire a graphic design firm that knows how to develop show graphics using an integrated approach. Planning is essential to a graphic design that will work to an exhibitor's advantage. It is also necessary to put substance into the message that will be used for the product display. Furthermore, all the elements of the graphic design must be integrated to maximize the return on investment.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Strategic partnering: forging a dynamic alliance
Article Abstract:
Hitachi Data Systems (HDS) has increased public awareness of its new product line on trade shows by teaming up with Heritage Communications, a trade show marketing firm. Heritage went beyond traditional services by creating an account team to open the flow of communication between the two firms. Heritage also provided HDS with services including show recommendation and selection, international program fulfillment and premiums/giveaways.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Softbank salves exhibitor wounds
Article Abstract:
The Comdex/Fall computer show in Las Vegas, NV, in Nov. 1995 was Softbank Corp. Pres. Masayoshi Son's first as owner of Comdex. The company bought the Comdex shows from the Interface Group in Apr. 1995. In 1994, pricing, logistics and customer service complaints were filed against the show. However, Softbank has implemented some changes to meet the needs of its customers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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