Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers
Article Abstract:
The impact of service delivery of shopping malls on consumer buying behavior, in United Kingdom and France, is examined.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Maintaining customer relationships in high credence services
Article Abstract:
The impact of relationship marketing of service organizations on consumer loyalty is presented.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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How intangibility affects perceived risk: the moderating role of knowledge and involvement
Article Abstract:
The risks involved in consumer behavior are discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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