Internet currency
Article Abstract:
Well designed Internet World Wide Web sites may provide host companies with service trials that may lead to purchases of their products. The Web furnishes interesting potential clients with an interactive sampling medium which enables these customers to explore services in which they are interested. One successful company called SRI Consulting has established an attractive, effective Internet site which builds a compelling case for the significance of its services.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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Encirq - a service marketer with an online promotional tool that protects consumer privacy
Article Abstract:
Encirq offers interactive marketing media called Illuminated Statements. Personalized advertising from merchants that a consumer patronizes is provided.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2001
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A non-profit's affinity marketing aims at building a community feeling
Article Abstract:
The web site of the business honor society, Beta Gamma Sigma, is examined.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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