Internet marketing in the internationalisation of UK SMEs
Article Abstract:
The Internet worldwide communications network is not being used sufficiently by small- and medium-sized UK business organisations for international marketing operations. UK business users should be actively encouraged to use the World Wide Web for export marketing. Government training is required to help UK users take advantage of the latest business technology. The Internet will become an increasingly important medium of communication in the final part of the twentieth century.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1997
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Internet-enabled international marketing: a small business network perspective
Article Abstract:
The Internet worldwide communications network provides small firms with an enormous number of new business opportunities. Worldwide marketing activities through the Internet are inexpensive, efficient and practical. Advisable methods of using the communications network for varied business requirements are described. Businesses which use the Internet effectively are likely to become more competitive.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1997
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Trust, brand equity and brand reality in Internet business relationships: an interdisciplinary approach
Article Abstract:
Issues concerning the examination of Internet business relationships to understand trust are discussed. The idea of the brand as a replacement for trust and studies of trust in other discipline areas are described.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2000
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