Intra-brand differences in payment periods in marketing channels
Article Abstract:
The reasons for the variation in the trade credit periods specified by distributors when making payments to their suppliers are examined. The impact of distributor-supplier relationship differences on payment periods differences in marketing channels is analyzed.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2007
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Marketing renaissance: how research in emerging markets advances marketing science and practice
Article Abstract:
The effects of research in emerging markets, on the developments in the field of marketing science and its practice in emerging economies, are described.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
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Assessing new empirical industrial organization (NEIO) methods: the cases of five industries
Article Abstract:
The application of the empirical game theory to analyze the trends of competitive behavior in various industrial organizations is described.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
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