Is There a Place for Public Relations in Democratic Communications?

Article Abstract:

An overview of the public relations profession is presented. The role of public relations in democratic communication is assessed. Public relations is a staff function with three major tasks. These are to evaluate and interpret the opinions and attitudes of various publics, to propose policy to a group's governing bodies and to plan and implement action programs. The profession adheres to strict ethical standards. The public relations practitioner acts as a mediator between a group and its publics. He upholds freedom of information and thought. Public relations has a role in democratic communication because the profession's aims are democratic. Priority can be given to the interests of the general public. Highlights of the public relations code of ethics are included.

Public relations, Professional ethics

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Interactive Telematics and Global Coevolution

Article Abstract:

The technology of interactive telematics is becoming more refined and mass practice is increasing. Microcomputers are easy to operate and are becoming less expensive. An increase in communication modes and techniques will have far-reaching effects. Human creativity can be developed or world control by small groups can be increased. Political and ideological paradigms will alternate between these two extremes. There is a relationship between matter, energy and information. Four scenarios illustrate ways in which interactive telematics could be used to create a productive coevolutionary world. The scenarios are political, religious, social and psychocultural.

Information storage and retrieval systems

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Some Personal Remarks

Article Abstract:

The role of the individual is examined in relationship to the development of new communication technologies. Research priorities are identified. The individual may be both a producer and a receiver of information. New developments include cable technology, satellite broadcasting, videorecording and new uses for the telephone. Five problems arise with the development of new communications technologies. These are copyright, freedom of expression, social and economic position of the information and the use of the new technology. A person should be free to deny computer use in order to assimilate information through traditional means.

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