Single-Sponsor Publications

Article Abstract:

The Best of Business is published twice a year and features the best business articles collected from the most prestigious business magazines. Xerox Corporation is the magazine's sole advertiser. Several companies have singlely sponsored similar types of publications. Corporate-sponsored magazines offer a company editorial control and a precisely targeted audience. They provide manufacturers a multifaceted opportunity to communicate with their consumers. In order for these publications to meet marketing goals they must have good editorial content. Even though single sponsor publications can be successful, they can not replace a broad advertising program.

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Polyester Comes Out of the Closet

Article Abstract:

Marketers are pushing polyester into the American fashion industry. The public has a low image of polyester. In reality, the fabric has been tremendously improved. Polyester fabric suffered during the economic recession. Previously polyester had surpassed cotton in production. Advertisers must change the image of the product. Consumers are accustomed to a trend toward natural fabrics. The advertisers are being assisted in their campaign by high fashion designers using polyester in their original designs.

Public opinion, Brand name products, Brand names, Synthetic products

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Know Thy Reader

Article Abstract:

Special-interest magazines have been growing dramatically in recent years. These magazines give advertisers access to small groups of qualified buyers. Advertisers' strategies when using these magazines are discussed.

Mass media

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