Is it your news they're reading?

Article Abstract:

Accounting firms can maintain communications with extant clients and reach prospective clients through newsletters. Major accounting firms, including Arthur Andersen and Price Waterhouse, both have a variety of newsletters which they send to their clients and use to market their expertise to prospective clients. Accounting firms creating a newsletter should limit the coverage of the newsletter to only those areas in which they have expertise and which will interest their clients. Newsletters should be well-written and easy to read. The total cost of production will depend on the level of quality desired. Newsletters are ideal vehicles for reaching prospective clients in that they can be given away at seminars and used to stimulate conversation with potential clients.

Accounting, auditing, & bookkeeping, Methods, Usage, Accounting, Practice, Customer relations, Newsletters

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Pension costs: more clarity, please

Article Abstract:

The UK's Accounting Standards Board has proposed determining pension costs from market value on the balance sheet date, while discounting scheme liabilities at the current rate of return. These standards are in accord with international regulations but also supports immediate recognition of all losses and gains.

Standards, United Kingdom, Economic aspects, Pensions, United Kingdom. Accounting Standards Committee

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