Kraft display introduces Kool-Aid slushies
Article Abstract:
Kraft Foods Inc utilized an off-shelf display unit made by Englewood, NJ-based Henschel-Steinau Inc, for the US-wide launch of the new Kool Aid cold drink mix product, Slushies. Able to hold and display 36 cases of product weighing more than 300 pounds, the semi-permanent, rotating unit encompasses six large compartmentalized trays, with graphic channels molded onto the front of each compartment to accommodate die-cut graphics. The merchandising vehicle can fulfil the many requirements of the envisioned display unit, including versatility for use in all food environments.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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Faux Creation Gallery showcases Faux finishes
Article Abstract:
6Bloch/New England Inc has launched a free standing floor display called the Faux Creation Gallery. The display, which features nine faux painting applicators, was made to look as if it has been faux painted itself. It contains instructions and depicts the full color effect that can be created by the applicator. Rand-Whitney Container Corp printed the display which was created for Bloch/New England by Exsel Advertising.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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