Spalding and NBA launch 'Infusion' basketball
Article Abstract:
Spalding and Evenflo Companies Inc and the National Basketball Assn (NBA) has unveiled a revolutionary new basketball, the Spalding NBA Infusion basketball, which is never under-inflated. The basketball features Spalding's exclusive Micro Pump incorporated into the product to add air to the ball anytime, anywhere. The launch of the Spalding NBA Infusion basketball will be supported by a multi-million dollar marjeting campaign, including florr displays, shelf displays and a shelf demonstration display.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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P.O.P. supports launch of Gore-Tex Paclite
Article Abstract:
W.L. Gore and Associates Inc has introduced its latest model of Gore-Tex outerwear called Paclite which is aimed at the core outdoor enthusiast. A marketing campaign, which includes print ads in key outdoor publications and an integrated point-of-purchase program based on the ads, has been launched for fall 1999. The Gore-Tex Paclite has been positioned as the most packable and lightest outerwear for its target market.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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School Zone displays feature Electronic Workbooks
Article Abstract:
School Zone Interactive has introduced Electronic Workbooks under the On- Track Software brand. Electronic Workbooks include exercises with easy instructions, instant grading, thousands of variations for repeat play, fun-filled games for 'recess', personalized printouts, progress reports and certificates. They are sold packaged with a traditional School Zone pencil-and-paper workbook and retail for $19.99.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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