LATE RESEARCH COULD BRING BAD NEWS: MARKETERS PLAN AHEAD TO AVOID SHELVING PRODUCTS, LOSING MONEY

Article Abstract:

Jonathan Hilland of Reality Research Inc of Austin, TX, says that many companies wait until the last moment to do market research and that research results often do not match what a product's creative team expects. Lack of business and marketing experience on the part of technical pesonnel, such as programmers and engineers, is one of the major causes for problems when this approach is taken, according to Hilland. Marketing experts believe that it is better to do market research parallel with or ahead of product development.

Product introduction, Research Findings, Business services, not elsewhere classified, BUSINESS SERVICES, Services industry, Service industries

---

Publishing Web sites spur audit battle

Article Abstract:

There is a need for audit services for business publications on the Internet as more advertisers utilize this medium. The advertisers are likely to demand third-party audits from these publications. This is the service three firms are striving to impress on Web publishers. These firms are BPA International, Audit Bureau of Circulations and Internet Profiles Corp. These companies study log files on the Web site and adjust statistics taking into account internal users and automated programs.

Evaluation, Internet/Web advertising, Internet advertising, Audit Bureau of Circulations, BPA International, Internet Profiles Corp.

---

4 WAYS TO GET YOUR MARKETING STRATEGIES TO BACKFIRE

Article Abstract:

Plan promotional materials carefully to please customers and avoid easy solutions to advertising problems, such as ' junk e-mail.'

Prepackaged software, Use of services, Advertising agencies, Campaign Effectiveness, Methods, Usage, Electronic mail systems, Email, Email software, Marketing industry, Direct mail advertising, Direct-mail advertising

Similar abstracts:

• Abstracts: FINANCIAL ACCOUNTING REFORM IN FLEMISH MUNICIPALITIES: AN EMPIRICAL INVESTIGATION. Tracking resource use in a welfare organization: needs, costs and co-production
• Abstracts: DEVELOPING FINANCIAL ACCOUNTABILITY IN BRITISH ACUTE HOSPITALS. Public audit: a comment and a clarification of CIPFA's views
• Abstracts: Small, but imperfectly formed. Now is the time to be more critical. The first season of goodwill
• Abstracts: Mapping out a sales force strategy: software offerings help companies improve their market presence. Gaining continuity across systems
• Abstracts: Liffe's support system. Go and buy the book. Opting for the traditional

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.