LPGA shoots for etotalE entertainment package
Article Abstract:
The Ladies Professional Golf Association is the foremost womenEs sports organization, and the LPGA tour ranks second in all the sports categories, in terms of sponsorship. Annika Sorenstam and thirteen year old Michelle Wie created waves this year. The LPGA started a 5-year promotion campaign to portray its players as super-stars.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Will web surfers pay to pay
Article Abstract:
Websites are increasingly switching over from free access to paid sites. America Online is planning to extend a range of services and charge subscriber-fee, to recoup its likely losses from advertisements in2003. The OEDwyer website has also decided to charge surfers to pay for certain online content.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Try online software to improve media relations
Article Abstract:
Vocus was initially catering to the needs of only large companies and PR firms. But the launch of VocusE more affordable Professional Edition software will take care of the media management needs of smaller firms.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
User Contributions:
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