LaForce & Stevens
Article Abstract:
LaForce and Stevens is a marketing and communications firm that employs branding as the focus of its marketing mix to maximize exposure for its entertainment clients. The New York, NY-based firm has worked in the traditional fields of PR and promotions and has also experience in repositioning established brands and companies. Clients include American Movie Classics, Good Housekeeping and House & Garden magazines, GQ, MGM's documentary 'Pop & Me,' Radio Disney, and Celestine Prophecy author James Redfield.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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LaForce & Stevens
Article Abstract:
LaForce and Stevens, a PR agency based in New York, NY, specializes in introducing and marketing Internet companies. The firm has over four years of experience in promoting both business-to-business and business-to- consumer as well as software firms. LaForce promoted the first online Woodstock for Digital Club Network, and hired Jeff Probst as host for a shopping spree at Studio 54 to launch Smartbargains. Other clients include Alltrue.com, Eziba.com, Tutor.com, Unilever.com, and VOXXY.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
LaForce & Stevens
Article Abstract:
LaForce and Stevens offers various services for a diverse list of consumer brands. The full-service marketing agency has experience in brand positioning and development, new product launches, special events and promotions. It offers services for Internet and technology brands, fashion, beautty, spirits, home furnishings, media and entertainment. Some of its designer clients include Yves St Laurent, Philip Treacy and Han Feng.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
User Contributions:
Comment about this article or add new information about this topic: