Launching a travel PR firm post 9/11

Article Abstract:

A good definition for their brand and retaining the brand integrity helped the founders of Redpoint Foundation reap benefits in the travel industry especially when the analysts had pronounced the chances of making profits to be bleak. Redpoint, according to its founders, has succeeded in attracting new clients because of its previous campaigns and strong reputation.

Brand image

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Aruba navigates choppy waters of a media storm

Article Abstract:

The beautiful island of Aruba in Caribbean is in news for failure of local authorities to prevent crimes in the island.As media is highlighting the increasing number crimes on foreign tourists and presenting it as an unsafe place for tourism.

Legal issues & crime, Government domestic functions, Aruba, Crimes against, Prevention, Crime, Visitors, Foreign, Foreign visitors, Cultural policy

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Lasting brand equity remains elusive for many tech firms

Article Abstract:

Technology companies often neglect brand equity in the process of achieving maximum longevity from product lifecycles. Key points to build brand equity as a measurable asset for technology companies are discussed.

High technology industry, Brand identity

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