Psychological issues in questionnaire-based research
Article Abstract:
Questionnaires are useful tools in conducting market research but interpretations based on the information contained therein should be subject to careful analysis. The use of questionnaires in market research was derived from social sciences, particularly from psychologists specializing in cognitive and social psychology. Thus, if responses to questionnaires are measured inappropriately, major errors will arise.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1998
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Conditioning and bias in consumer panels - some new results
Article Abstract:
Several research studies regarding potential biases in household panel-based consumer data used in marketing research are examined by AGB's Panel Research Unit. One study found out that the alleged conditioning related with the choice of retail stores do not exist. Another study found out that mortality biases in the composition of grocery panels exist on a very small scale.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1997
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