MCI is mad about change: campaign conjures a presidency's first 100 days

Article Abstract:

MCI Communications Corp's 'The MCI 100 Day Report #2' 30 second black-and-white television commercial has a macabre theme reminiscent of Orson Welles productions. The spots are advertising that the Federal Communications Commission ruled that businesses may transfer their 800 numbers to any long-distance carrier. Messner Vetere Bergner McNamee Schmetterer made the spot which is also a part of an integrated and broadcast campaign that is supposed to conjure the dramatic changes during the first 100 days of a presidency.

COMMUNICATION, Telephone communications, exc. radio, Telecommunications industry, Communications industry, Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG, MCI Communications Corp.

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Atlas' proof is in the pizza

Article Abstract:

Atlas Press Inc's innovative introductory brochures were made by Aarrow Advertising. The promotional mailings were delivered in red plastic pouches with the labels 'Atlas delivers' and 'piping hot.' The pouch contains a cardboard box with Atlas' phone number and a realistic die-cut pizza. Atlas' services are also enclosed with a large notepad. The printing company also offers a free 6-pack of Coke if their order is not delivered on time.

Commercial printing, not elsewhere classified, Printing industry, Atlas Press Inc., Aarrow Advertising

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Canon's descent into incomprehensibility

Article Abstract:

Canon Inc's new CJ10 bubble-jet copier advertisement is cluttered and incomprehensible. The ad was made by DCA Advertising Inc and features an all-capital letter typeface of descending sizes that extends more than half the width of the ad. Thumbnail-sized photograph insets which try to show off the capabilities of the copier are too small and contibute to the cluttered appearance.

Photographic equipment and supplies, Office equipment and supplies industry, Office equipment industry, Canon Inc., DCA Advertising Inc.

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