Manufacturing on speed: 'virtual customers' push for changes in traditional service
Article Abstract:
Separate studies presented at Chicago, IL's 1998 National Manufacturing Week event have concluded that suppliers should immediately respond when their manufacturing clients call. One study found that 91% of manufacturing personnel heavily involved in procurement and/or specifying goods and services required information on their contemplated purchases within two days and fewer than 10% were willing to wait seven or more days for the information. Thus, suppliers who wish to make sales need to deliver the required information quickly.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Trade show campaign gets boost
Article Abstract:
Freeman Chmn. and CEO Don Freeman has given a $500,000 challenge grant, which will run for three years, to the Center for Exhibition Industry Research (CEIR). The grant will help finance CEIR's efforts to promote trade shows. The challenge grant will start-off with a $50,000 contribution from Freeman who will match all succeeding annual contributions to the association amounting to $150,000. Contributions from single individuals, companies or families should reach a minimum of $150,000 for Freeman to match them.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Far from the madding crowd: private trade shows on rise
Article Abstract:
Private trade shows enable businesses to reach the top decision makers and buyers in their industry. Tighter budgets, smaller management structures and fewer buyers enable private trade shows to reach their intended audience more readily. There is no tracking system for these trade shows so it is unknown how many are held each year.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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