Marcadia postponed: marketing, utopia and the millenium
Article Abstract:
Utopian philosophy considers that marketing encourages people to spend, covet materialistic things and be greedy. However an alternative perspective is that marketing is beneficial to the production of a better world. An explanation of Utopia and its history is given, followed by ways in which utopian philosophy has misunderstood the role of marketing. Marketing can contribute towards utopianism by offering customers what they want. However it is suggested that Utopia is never what it seems and rapidly becomes a paradise lost.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1996
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Writing marketing: The clause that refreshes
Article Abstract:
The uneasy relationship between marketing and writing, which shows that there are, more to outstanding writing than many suppose based upon a study of best academic practice is explored. The importance of appreciation of the 3Rs (Reading, Righting and Rhythmatic) in writing all which run counter to academic custom and scholarly practice is discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
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The tripping point
Article Abstract:
Options for marketing researchers to prevent risks encountered during customer orientation are examined.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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