Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry
Article Abstract:
An analysis, based on a survey of 172 respondents, on the way various relationship marketing tactics (RMTs) influence customers' decisions either to stay or to switch their service providers, in United Kingdom utility industries, is described.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Why marketers don't market: rethinking offensive and defensive archetypes
Article Abstract:
The principles of the marketing theories, in reality, are practiced by very few if not none. The characteristics of Offensive Marketing and Defensive Marketing are analyzed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Emancipation, epiphany and resistance: on the underimagined and overdetermined in critical marketing
Article Abstract:
Critical marketing as an emerging, interdisciplinary field is analyzed and challenges for research, are discussed.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The relationship between coping strategies and GHQ-scores in nurses
- Abstracts: Relationship marketing, knowledge management systems and E-commerce operations in small UK accountancy practices
- Abstracts: An empirical examination of the relation between debt contracts and management incentives. Dynamic incentives and responsibility accounting: a comment
- Abstracts: Corporate aviation market pulls out of nosedive. World's best trade finance banks 2005
- Abstracts: Some like it hot: For five generations, the Potts family has been making fabulous wines from grapes that thrive in scorching conditions