Marketers stay on track; ads reflect peso's pinch on pricing

Article Abstract:

Many US firms operating in Mexico are concerned with the country's current financial crisis but they have so far resisted calls to scale back on their business and marketing plans. Companies such as Apple and Compaq have chosen to adopt a wait-and-see attitude on the Mexican economy, saying they will continue with their existing plans unless a particularly severe downturn takes place. The only shift made has been with regard to advertising, which is now beginning to stress pricing.

Economic aspects, Marketing, Mexico, Corporations, Currency devaluation, Devaluation (Currency)

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Medialink banking on PR's big picture

Article Abstract:

Medialink is the world's biggest video public relations (PR) firm and its success is grounded on its pioneering approach to PR. In contrast to conventional PR efforts which traditionally emphasizes the print medium, Medialink focuses on the visual aspect. The company believes that print cannot match the reach and cost-effectiveness of video and the company's success attests to the soundness of this philosophy. A brief overview of Medialink's services is presented.

Public Relations Agencies, Public Relations, Public relations services, Innovations, Services, Public relations firms, Medialink Worldwide Inc.

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The escalating debate on affirmative action

Article Abstract:

Affirmative action has been critical in the success of many minority-owned firms, providing them with much-needed breaks they would not otherwise have had. However, there is a growing Republican-led movement to drastically scale back or even totally eliminate affirmative action programs. Even the Clinton administration has announced a reevaluation of preferential programs. Minority business owners are organizing themselves to lobby vigorously against such a move.

Administration of General Economic Programs, Minority Business Aid, Political activity, Political aspects, Affirmative action, Minority business enterprises, Business assistance

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