Marketing culture and marketing effectiveness in service firms
Article Abstract:
The impact of a service firm's marketing culture on its marketing effectiveness is studied. Results show that marketing culture greatly affects marketing effectiveness even when the impact of firm size and geographical scope are excluded. Service managers who desire a particular degree of marketing effectiveness should develop strategies that will create a marketing culture that will foster their goals.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Effects of the internet on the marketing communication of service companies
Article Abstract:
A study assessing the usage of Internet by service industry for their marketing communications is presented. The study also analyzes the effect of Internet on relationship marketing of these service companies. This study is based on case studies of 19 Swedish service companies.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
An investigation of marketing problems accross service typologies
Article Abstract:
Research results surrounding marketing in the service industries. Assessments of three marketing managers led to the conclusion that most managers feel their marketing problems are limited to their company.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The nature and determinants of customer expectations of service. Service quality, profitability, and the economic worth of customers: what we know and what we need to learn
- Abstracts: Earnings, cashflows and returns: Functional relations and the impact of firm size. Valuation-based accounting research: implications for financial reporting and opportunities for future research
- Abstracts: Can a company be both low-cost- and service-oriented? Drivers of market orientation and performance in service firms