Can a company be both low-cost- and service-oriented?
Article Abstract:
Quality service has been strongly identified with investment cost. According to industry observers, it is hard for a service-oriented company to keep operational spending low. The Mercer Management Consulting firm came up with a White Paper which details the means by which a company could improve its performance. It identified five reasons why an added service does not necessarily translate to improved performance. It listed down five building-blocks towards the delivery of service at a profit. A successful service goal for a company can mean the recovery of investment and other costs.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1995
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Drivers of market orientation and performance in service firms
Article Abstract:
The top management teams of exceptional service businesses were shown to possess high levels of cohesiveness and market orientation, as well as a strong commitment to managing the organization and seeing the organization follow through on its business mandate. These qualities enable the top management teams to steer their organizations through changes in the industry and weather any business fluctuations.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1998
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The influence of the musicscape within service environments
Article Abstract:
Ideas and research surrounding the use of music and more specifically, background music to direct and promote certain reactions in a service atmosphere.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
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