Marketing journals and the research assessment exercise
Article Abstract:
This article researches the relationship between marketing journal submissions and the institutions from where the articles originated. Once again, U.S. journals dominate the field.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
United States, Science & research, Marketing, Scholarly periodicals, Research
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Developing teaching strategies for research methods that are appropriate to the learning styles of marketing communication students
Article Abstract:
A variety of teaching styles are useful for marketing communication classes because students have a variety of learning styles.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Strategy & planning, Planning, Study and teaching, Cognitive styles, Marketing communications, Company business planning, Teaching methods
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Mapping out the landscape of marketing journals
Article Abstract:
The assessment system for UK marketing journals is discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Criticism and interpretation, Marketing literature, Business magazines
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Subjects list: United Kingdom, Evaluation, Marketing
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