Marketing means knowing, doing it all

Article Abstract:

An analysis of current trends in marketing reveal that marketing has become just a function in an organization. Marketing executives are being hired for their financial and management experiences rather than their marketing backgrounds. Further analysis also shows that more firms are no longer appreciative of what competition could do to improve the quality of their services and products. If marketing was to be practised the way analyst Peter Drucker described it, namely, that marketing consists of strategies to get and keep clients, then marketing would not be compartmentalized.

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A new approach to tech marketing

Article Abstract:

Geoffrey Moore's concept of the need to capture the so-called early-adopters market before the masses can be won over is being challenged by Forrester Research. Forrester analysts claim that different technologies cannot be attractive to the same group of people. Instead, the marketing research firm suggests that the technology market can be divided into 12 segments which are differentiated by factors such as income, acceptance of new technology and primary technology motivation.

Innovations, Marketing management

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GLOBAL ECONOMIC WOES PROMPT RE-EVALUATION OF MARKETING STRATEGIES

Article Abstract:

Marketing of high technology products by North American companies must be re-evaluated as the markets in Latin America and Asia are shrinking in the late 1990s. Producing the best return on investment, ending a product's life span, and pricing are the three basic questions that high-level marketing executive's need to answer. Gaining leverage for accomplishing company objectives is the bottom line for executives during times of market turmoil.

United States, ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Marketing procedures, Marketing/Advertising Methods, Electrical equipment and supplies industry, Electric equipment industry

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