Markstrat 3

Article Abstract:

Markstrat 3 is an updated version of a computer-based marketing strategy simulation which has been widely-used since the 1970s. It is expensive, but it has the same benefits as earlier versions in that it promotes appreciation of the long-term view and of the importance of attention to detail. It is much easier to use than earlier versions as access is now through Windows rather than DOS. This facilitates a number of activities including network operation and copying between applications. The manuals are also more user-friendly.

Employee Training, Marketing, Study and teaching, Computer games, Computer simulation, Educational games, Simulation games in education, Simulation games (Education), Strat-X International, Markstrat 3 (Simulation game)

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Product variety and firm survival in the microcomputer software industry

Article Abstract:

An analysis of product variety and scope economies in the microcomputer software industry are provided by using detailed firm-level and product-level information on firms' bundling functionalities over application categories and computing platforms. It is found that the management of product variety through the way different application categories are integrated in products and the platforms on which these products are offered could be as important as the significance of scope economies at the more aggregated firm level.

Electronic computers, Electronic Computer Manufacturing, Analog & Hybrid Computers, Product information, Usage, Microcomputers, PowerPC-based system, Alpha-based system, K6-based system, Home computer market, 486-based system, 680X0-based system, MIPS-based system, SPARC-based system

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Computer currency

Article Abstract:

Microsoft Office 97 features a unified look and feel of all the programs featured aside from improved Internet integration. The program also features find-fast technology, visual basic information among others. The program's combination of functionality, integration and internet tools will enable businesses to function more effectively.

Microsoft Corp., Suites (Software), MSFT, Microsoft Office 97 (Business application suite)

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