Matching and prediction on the principle of biological classification

Article Abstract:

A method for matching population samples is discussed. Matching involves the development of relevant matching criteria by determining their association or ability to predict the subject being studied. The best matching criteria are those with the highest possible matching power. This means establishing the predictive power of a range of matching variables and then developing from these the best predictive composite.

Matching theory

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Linguistic coding - a new solution to an old problem

Article Abstract:

The use of linguistic coding for market research interviews outperforms traditional interview methods in the number of ways. The method involves the coding of responses directly onto punch cards rather than being classified beforehand. Linguistic coding allows more accurate detail since the coding frame is formed by coders rather than researchers. Stored data can also be manipulated and used for different purposes.

Interviewing

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The sampling of non-domestic populations

Article Abstract:

Market research is as important to non-domestic markets such as farms, retail outlets and public agencies at it is to consumer and small-population industrial markets. It is argued that sampling problems in consumer and mass non-domestic markets can be advantageous to researchers, while practical and theoretical techniques can be used to increase the accuracy of non-domestic market surveys.

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