Measuring preferred store satisfaction using consumer choice criteria as a mediating factor

Article Abstract:

Researchers investigated the relationship between customers' reasons for choosing to use a particular supermarket and their level of perceived satisfaction with the supermarket. They identified six major reasons for consumers' choice of store patronage. These reasons included car parking facilities, range of own-brand goods, and ease of shopping visit. Two factors, which were very significant and correlated with one another as choice criteria, quality and value for money, were also strongly related to customers' perceived level of satisfaction with their preferred supermarket.

Consumer Behavior, Research, Usage, Consumer preferences, Customer satisfaction

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Power imbalance in UK agri-food supply channels: learning to live with the supermarkets?

Article Abstract:

The large supermarkets wield a lot of power in business-to-business relationships with agri-food suppliers and the acceptance of this power imbalance goes a long way in establishing a successful relationship between the supermarkets and the suppliers.

Government domestic functions, Marketing, Agricultural policy, Company marketing practices, Farm produce, Agricultural products, Business-to-business exchange, Business to business exchanges

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International retail restructuring and divestment: the experience of Tesco

Article Abstract:

A case study on Tesco PLC is presented. The impact of a company's merger with international retailer, on its marketing prospects, is examined.

Acquisitions & mergers, Retail Trade, Global Marketing, Analysis, Case studies, Mergers, acquisitions and divestments, Retail industry, Company acquisition/merger, Tesco PLC, Corporate reorganizations, International marketing

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