Measuring results: ABVS Audit verifies information exhibitors need to gauge their return on investment

Article Abstract:

The Audit Bureau of Verification Services Inc.'s (ABVS) ABVS Trade Show Auditing Program offers verified information to exhibitors to help measure their trade shows' return on investments. The census-based program checks the number of attendees and show records through on-site observation of registration systems. Records accuracy are verified by direct confirmation sampling. This program helps exhibitors make informed business decisions.

Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Services, Accounting and auditing, Auditing, Audit Bureau of Verification Services Inc.

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Web, CDs give no-shows an option

Article Abstract:

Broadcasting the trade show on the World Wide Web and producing CD-ROMs of the show or participants' booths are gaining acceptance in the trade show industry. These methods expand the reach of the show beyond the walls of the exhibition and convention halls. Further, they extend the life of the trade show in general and specific booths in particular. There are already a number of firms offering Webcast and CD-ROM production services.

Usage, Media coverage, World Wide Web, CD-ROM, CD-ROM disks

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Many EuroShop exhibitors scale back

Article Abstract:

The floor space at the International Trade Fair for Shopfitting, Display and Merchandising in Duesseldorf, Germany, better known as Euroshop '96, has been reduced by organizers due to fears regarding a reduction in orders from retailers. As a result, companies had to compete for space, which was priced at around $180 to $225 per sq.m. The problem was further aggravated by an increase in the number of exhibitors.

Germany, Merchandising, Dusseldorf, Germany

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