Miller announces summer promotion

Article Abstract:

Miller Brewing Co will embark on a promotional initiative that will commence on Memorial Day and offer prizes via in-pack instant-win certificates, or from tear-off entries found in displays. Entitled, "Instant Summer, Just Add Beer," the two-stage effort will begin by offering grand prizes that include trips to a Sport Illustrated swimsuit pictorial, before offering a Harley-Davidson motorcycle for the phase on July 4, 1999. The promotion will be supported by display cards, barbecue-themed and Harley Davidson-themed cutouts, banners, logo stickers, basewrap, case cards and danglers.

Marketing procedures

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Miller runs St. Patrick's Day promos

Article Abstract:

Miller Brewing Co will launch a on- and off-premise promotion on St Patrick's Day for its Miller Lite and Miller Genuine Draft brands. The 2001 campaign includes the distribution of on-premise materials to retail stores, including banners, pennants, table tents, satin flags, streamers, wall decorations and dangles featuring a variety of Irish themes. Meanwhile, off-premise materials to be distributed include display cards, case cards and cutouts.

Advertising

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