Miller: business direct marketing tools often go under-utilized by clients

Article Abstract:

Technological advances have provided business direct marketers the capability to communicate with one another in the fastest and most efficienct way. Some of these tools include computers which provide data base information useful for precise targeting of mailings and productive telemarketing and fax machines useful for placing orders, verification and sending product specifications. The business direct marketers have coordinated with the Direct Marketing Assn and the US Postal Service to develop standards for business addresses and improve business direct marketing.

Direct selling establishments, Office equipment, Management, Evaluation, Direct marketing, Quill Corp.

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AFFILIATE PROGRAMS BOOST VALUE OF WEB SITES

Article Abstract:

Companies are beginning to affiliate to take advantage of World Wide Web links, buttons, and banner ads. Affiliation is a technique in its infancy; however, the CDnow and Amazon.com affiliation has shown positive results.

United States, Electronic computers, Electronic Computer Manufacturing, Marketing procedures, New Electronic Marketing, Marketing Computer Systems, Usage, Services, Marketing, Marketing industry, Computer applications, World Wide Web

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