Mobility as an influence on retail patronage behavior of the elderly: testing conventional wisdom

Article Abstract:

While the marketplace potential of the elderly segment is tremendous, research with regard to what influences the elderly's patronage behavior has, to date, been inconclusive. This article attempts to determine the effect lack of transportation mobility has on various patronage behaviors. The research reported here is based on a large national sample of the elderly and incorporates the factors suggested by previous research. The study shows mobility is not a significant influence on the type of retail store frequented, but can influence switching patronage between stores of a given type. Additionally, it was found that mobility is related to the elderly's psychographic profiles, convenience needs, and information source usage. (Reprinted by permission of the publisher.)

Aged, Elderly, Marketing, Retail stores, Transportation, Customer service, Stores

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The consumer retail search process: a conceptual model and research agenda

Article Abstract:

Consumers are continually faced with the task of finding their way through a wide variety of retail environments. Surprisingly, very little research has addressed questions about how consumers physically search through retail settings. This article explores this important, yet little researched behavior. A conceptual model of the consumer's retail search process (CRSP) and several research propositions are advanced. The CRSP model integrates research findings relevant to an understanding of consumer retail search behavior. Literature from such diverse fields of scientific inquiry as environmental psychology, human factors, architecture, and marketing are reviewed and serve as the theoretical basis of the CRSP model. (Reprinted by permission of the publisher. )

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Perceived risk and the selection of a retail patronage mode

Article Abstract:

Consumers can select products from a wide variety of retail patronage alternatives. This article examines the amount of perceived risk that is associated with shopping at six different patronage modes. Department and specialty stores are generally considered low risk modes, while media advertisements represent the highest risk alternative. This research also examines the importance of various risk-handling tactics that may help the consumer deal with the perceived risk involved with the selection of a particular retail patronage mode. (Reprinted by permission of the publisher.)

Retail industry, Retail trade

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