Moore needs to punch up the type
Article Abstract:
The advertisement of Moore Advanced Services lacks readability and do not clearly convey its message to the readers because of the small size of the text and the uninteresting color of the microchip used. The usefullness of the innovative solutions to information for companies caught between the paper-bound office and the totally electronic business office environment which the Moore Advanced Services provides is lost in the text presented in unreadable print.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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A dark tale from TI
Article Abstract:
The advertisement for Texas Instrument Inc's TI TravelMate 4000 notebook computer is well-written and beautifully designed. However, its use of gloomy colors such as blue, black and gray creates a melancholy aura that deprives the ad of drawing ability and prevents it from radiating a more positive image for the product. Moreover, the use of light type on dark background causes eye-strain on its readers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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IBM campaigns try to reverse company's downward spiral
Article Abstract:
A review of three of IBM Corp's latest print advertisements is presented. The advertisement made by Wells Rich Greene BDDP of New York has a long copy with no visuals. In the campaign made by the Paris office of GGK, the Pink Panther advertises the features and capabilitis of IBM's ThinkPad notebook computer. The last, made by Lintas: New York for IBM's PS/ValuePoint, includes outdoor advertising.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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