New Pricing Realities
Article Abstract:
Several mechanisms give customer control, like Dell Computers lets customers identify their preferences and eBay, Inc. allows them to bid. This new pricing environment has implications worth researching on.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Narrowing the gap: Disciplined approaches can measure and improve advertising's yield
Article Abstract:
Many methods are available to understand and measure advertising effects. These methods should certainly be looked at as another business investment without any wastage of resources.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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The world isn't flat yet
Article Abstract:
The diversity in market research globally due to individual and cultural differences is analyzed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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