'New Face of Menopause' debuts in Times Square
Article Abstract:
Public relations and ad agency Marina Maher Communications (MMC) has been tapped to handle the product launch of the Healthy Woman Soy Menopause Supplement with Optisoy. The health product contains 320 mg of soy extract containing 55 mg of isoflavones, which is claimed to help in relieving hot flashes. As part of the campaign, MMC organized the public unveiling of a giant billboard in New York's Time Sqaure featuring seven famous women, with 'Rhoda" star Valerie Harper as speaker.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1999
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Getting VNR aired during election year is tough, but not impossible
Article Abstract:
Public relations (PR) service professionals will find that finding an advertising spot on television stations during an election year such as 2000 will be difficult. Video PR pros are advised to look into the opportunities presented by political campaigns but to refrain from being too political as this may turn off producers. Avoiding the use of politicians running for office as spokespersons for PSAs is another important recommendation.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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Speaker's service (talent)
Article Abstract:
A 2005 buyer's guide of public relations related speaker's service is presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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- Abstracts: Revaluations of fixed assets and future firm performance: evidence from the UK. CEO stock option awards and the timing of corporate voluntary disclosures
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