Newcomers, new readers?
Article Abstract:
The North Carolina-based Herald-Sun newspaper created its Newcomer Marketing program in 1995 as one of the ways by which it would be able to grow and change with its market. The program aims to target, solicit and welcome newcomers and hopes to secure secure them as Herald-Sun readers. To do this, the newspaper has created partnerships with arts organizations, other non-profit groups, area utilities, realtors, chambers of commerce, homeowner associations, relocation companies and other entities to develop a database of new residents. The paper then sends a personal letter to the target newcomers, along with a coupon sheet and a two-week complementary subscription to the Herald-Sun.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Youth's negative image
Article Abstract:
A survey conducted by the Pacific Area Newspaper Publishers Assn indicated that West Australians were more inclined compared to people in other states of Australia to think that media has a negative treatment of young people. The survey also indicated that television was the most influential media in portraying young people. A content analysis of the data, however, suggests that the media in the Northern Territory and Victoria were more negative in portraying young people compared to the media in Western Australia.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 2000
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Comment about this article or add new information about this topic:
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