Nike Sells a Super Sneaker
Article Abstract:
Nike, a successful manufacturer of professional-quality athletic shoes, has faced obstacles with its apparel line. Nike has begun a new marketing strategy that coordinates its apparel line and shoes in one message. The company hopes to convey the message that Nike is the source for all authentic athletic apparel not just shoes. Since first introducing its apparel line, Nike has broadened the line to reach a larger audience. In the Spring of 1984 Nike will begin its first television advertising campaign.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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Judge to Decide Sex Discrimination Case
Article Abstract:
The background of the sex discrimination suit filed against Ogilvey and Mather is given. The charges of sex discrimination were originally brought by Carlotta Rossini in 1976. Jane Zukofsky became the representative in the class action suit in 1978. The dispute is over salaries that the women claim are lower than the salaries for men. Ogilvey and Mather defended itself in court. The court sessions are finished and a final decision by the judge is pending.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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