Think ahead
Article Abstract:
International Business Machines Corp. is exuding confidence nowadays because it has successfully rebuilt its image. Putting together the company's once decentralized division under one brand has allowed it to rationalize its product design. Ugly, gray boxes that passed off for computers have been replaced with sleek, flat-panel monitors and terminals in trademark black. Its new Cobra computer is a good example. Aside from improving its products's appearance, the firm has stepped up its research and has recently developed a prototype of a personal computer the size of a portable stereo.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1999
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No regrets
Article Abstract:
Apple Computer does not dwell on its past mistakes and has learned do not measure success solely in terms of numbers. Although it had been lagging behind Microsoft despite being the first to market personal computers and having the successful Macintosh operating system, Apple is now experiencing a resurgence. Its profits has increased, its stock prices are soaring and its new product strategy has proven to be a success. Furthermore, its new iMac product is a phenomenal success.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
No regrets
Article Abstract:
The machines put out by Apple Computer Inc. are landmarks in computer-design history. It is the only computer company that makes an operating system and the machine that runs it. This is seen in the integrated screen and shell. Apple is also a pioneer in the use of materials, such as polycarbonate shells. Design-wise, its product designs range from the post-Brutalist cube to the egg shaped iMac. The design language of Apple is both concealing and revealing at the same time.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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