Nuclear industry seeks to activate 'silent' supporters

Article Abstract:

Smith and Harroff has been tapped by the Nuclear Energy Institute to launch a high-profile image campaign that depicts the nuclear industry as a clean, efficient and safe energy source. S & H is planning to run full-page ads in major US publications, such as the New York Times and Atlantic Monthly, and radio spots on popluar shows, such as Don Imus. But the nuclear industry suffered a setback when media reports about radioactive birds near English nuclear power plants was brought to the public's attention following an investigation by Greenpeace and an independent French laboratory.

Nuclear Electric Power, Nuclear Electric Power Generation, Radio, Nuclear energy, Smith and Harroff

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P&G's Max Factor unit uses PR to promote Hollywood heritage

Article Abstract:

Max Factor Cosmetics, a unit of Proctor and Gamble, has tapped Marina Maher Communications (MMC) for the launch of its new Max factor Tina Earnshaw Collection. Ms. Earnshaw had been nominated for an Oscar in honor of her makeup work on the film Titanic. The company will offer point-of-purchase displays at over 25,000 US retail outlets for a free copy of 'James Cameron's Titanic', which will be available to customers who buy $10 worth of Max Factor products and the Titanic video. MMC also has created a 4-color 24-page booklet which offers tips from Hollywood makeup artists.

Toilet Preparation Manufacturing, Toiletries & Cosmetics NEC, Demographics, Point-of-Purchase Displays, Toiletries, Max Factor and Co., Marina Maher Communications

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Lane Bryant pitches hip image for full figures

Article Abstract:

The Venezia Jeans Clothing Co. has been formed by plus-size fashion retailer Lane Bryant to appeal to young women who want more fashionable clothing. The new clothing line was created after Lane Bryant completed a extensive demographic survey of women aged 17 through 25 years. The company has hired LaForce and Stevens to reach this target group. Lane Bryant kicked off its "V Girls" campaign with a celebrity-studded event for journalists and fashion industry representatives at New York's Chelsea Piers.

Women's and Girls' Cut and Sew Other Outerwear Manufacturing, Out-of-Home Advertising, Women's Jeans & Dungarees, Lane Bryant Inc., Women's jeans, LaForce and Stevens

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